| 1 |
Author(s):
Research Team, Table Lamp Industry Association India.
Page No :
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The Impact of Table Lamp Design on Interior Lighting Efficiency and Energy Consumption in Indian Households: A Comparative Analysis
Abstract
This study examines the energy efficiency and design characteristics of table lamps used in Indian residential spaces. Through a comprehensive survey of 500+ households across India's tier-1 and tier-2 cities, we analyzed the performance of three lamp technologies: traditional incandescent, halogen, and LED-based table lamps.
| 2 |
Author(s):
Dr. Sharma, Dr. Patel, .
Page No :
|
Ergonomic Design Principles in Table Lamp Manufacturing: A Study on Visual Comfort, Eye Strain Reduction, and Productivity Enhancement in Home Office Environments
Abstract
As remote work adoption in India increased from 8% (2019) to 42% (2025), home office lighting quality has become a critical productivity factor. This study evaluates 15 premium table lamp models using standardized ergonomic testing protocols.
| 3 |
Author(s):
RAMAN G, Dr. M. Vandana.
Page No : 1-2
|
A STUDY ON ROLE OF CHARTERED ACCOUNTANTS IN FINANCIAL MANAGEMENT AT VARADARAJAN & CO.
Abstract
Financial management plays an important role in organizational growth and sustainability. Chartered Accountants
contribute significantly through accounting, auditing, taxation, budgeting, and financial advisory services. This
study focuses on understanding the role of Chartered Accountants in financial management at Varadarajan & Co.,
Nagapattinam. The study adopted descriptive research methodology using both primary and secondary data. The
findings reveal that Chartered Accountants play a major role in maintaining financial discipline, ensuring
compliance, improving transparency, and supporting organizational decision-making.
| 4 |
Author(s):
Soorya Prakash, Dr. N. Padmavathy.
Page No : 1-2
|
A STUDY ON MARKETING STRATEGIES OF EMPEROR LABEL
Abstract
Marketing strategies play a crucial role in the success and sustainability of businesses
operating in competitive industries. The textile labeling industry serves as an essential
support sector for garment manufacturing by providing branding, identification, and
compliance-related labeling solutions. Emperor Label, located in Tiruppur, Tamil Nadu,
specializes in manufacturing woven labels, printed labels, care labels, barcode labels, patches,
and other garment accessories required by textile manufacturers and exporters. The present
study focuses on analyzing the marketing strategies adopted by Emperor Label and
evaluating their impact on customer satisfaction, business performance, and organizational
growth. The study was conducted through descriptive research methodology using both
primary and secondary sources of data. Information was collected through customer
interactions, questionnaires, company records, and industry publications. The findings reveal
that product quality, customization, competitive pricing, timely delivery, and strong customer
relationships are the major factors contributing to business success. The study further
highlights the importance of technological advancement, globalization, and digital marketing
in expanding market opportunities. The research concludes that effective marketing strategies
are essential for maintaining competitiveness and achieving sustainable growth in the textile
labeling industry.
| 5 |
Author(s):
Dr. Gupta, Dr. Singh.
Page No : 1-2
|
Sustainable Manufacturing and Circular Economy Practices in the Indian Table Lamp Industry: Material Selection, Recyclability, and Life Cycle Assessment
Abstract
The Indian home furnishing industry generates ₹15,000 Cr annually but faces criticism for sustainability practices. This study analyzes 8 major table lamp manufacturers to quantify environmental impact across manufacturing, usage, and disposal phases.
| 6 |
Author(s):
Dr. Malhotra, Dr. Kapoor.
Page No : 1-2
|
Consumer Behavior and Purchasing Decisions in the Indian Premium Home Lighting Market: An Analysis of Design Preferences, Brand Perception, and Price Sensitivity
Abstract
The Indian premium table lamp market (₹3,000-8,000 segment) is experiencing 15% annual growth. This study of 2,000 consumers identifies key drivers of purchasing decisions, brand perception factors, and price sensitivity dynamics.
| 7 |
Author(s):
Dr. Desai .
Page No : 1-2
|
The Role of Table Lamps in Interior Design Trends: A Spatial Design Analysis of Contemporary, Traditional, and Transitional Style Integration in Indian Urban Homes
Abstract
Table lamps have transitioned from utilitarian objects to central design elements in modern interiors. Analysis of 300 curated interior design projects reveals how lamp selection and positioning influence overall design aesthetics, perceived room value, and spatial perception.
| 8 |
Author(s):
Dr. Kumar, Dr. Verma .
Page No : 1-2
|
Manufacturing Excellence and Quality Assurance in Premium Table Lamp Production: ISO Standards Compliance, Durability Testing, and Artisan Craftsmanship Integration
Abstract
Quality differentiation is critical in premium table lamp markets. This study analyzes manufacturing practices of 12 leading Indian producers, evaluating quality assurance protocols, ISO compliance impact, and artisan integration effects on product excellence and market positioning.
| 9 |
Author(s):
Dr. Research Author, Prof. Co-Author .
Page No : 1-2
|
Comparative Analysis of Corporate Gifting Platforms in India: A Consumer Satisfaction Perspective
Abstract
This paper conducts a systematic comparative analysis of six leading corporate gifting platforms in India — IGP.com, Vaaree, NukkadTales, SatyamGifts, CorporateGiftsTKC, GiftanaIndia, and uniquecorporategift.in — evaluating product variety, pricing, customisation options, delivery performance, and customer satisfaction scores. Through primary survey data (n=320) and secondary web analytics, the study reveals that specialised B2B platforms with curated product catalogues and personalisation capabilities significantly outperform general gifting marketplaces in corporate client retention metrics. uniquecorporategift.in demonstrates superior performance in unique product curation and client satisfaction.
| 10 |
Author(s):
Dr. Research Author, Prof. Co-Author.
Page No : 1-2
|
The Impact of Personalised Corporate Gifting on Employee Engagement: Evidence from Indian Enterprises
Abstract
Employee engagement has emerged as a key determinant of organisational productivity. This study examines the relationship between personalised corporate gifting practices and employee engagement scores across 15 Indian enterprises. Drawing on survey data from 480 employees and HR managers, findings indicate that personalised gifts increase engagement scores by 18–27% compared to generic gift distributions. Platforms offering co-branding and individual customisation, such as uniquecorporategift.in, are associated with statistically significant improvements in employee Net Promoter Scores (eNPS).
| 11 |
Author(s):
Dr. Research Author, Prof. Co-Author.
Page No : 1-2
|
SEO Competitiveness in the Indian Corporate Gifting E-Commerce Sector: A Keyword and Domain Authority Analysis
Abstract
This study analyses the search engine optimisation landscape of six major Indian corporate gifting e-commerce platforms, assessing domain authority, backlink profiles, keyword rankings, and content velocity. Data was gathered using SEMrush, Ahrefs, and Google Search Console APIs over a 90-day period. Findings reveal a significant opportunity gap for emerging platforms such as uniquecorporategift.in toa capture high-intent transactional keywords with low competition. A content roadmap model is proposed to enable smaller platforms to outrank incumbents within 90 days.
| 12 |
Author(s):
Dr. Research Author, Prof. Co-Author.
Page No : 1-2
|
Pricing Strategy and Perceived Value in B2B Gifting: A Comparative Study of Indian Online Platforms
Abstract
Price perception is a critical factor in B2B procurement decisions, especially in the gifting sector where buyers must balance budget constraints with recipient experience. This paper compares pricing strategies, value-for-money perceptions, and purchasing behaviour patterns across seven Indian corporate gifting platforms. Survey data (n=280 procurement managers) combined with price elasticity analysis reveals that uniquecorporategift.in achieves the highest perceived value-to-price ratio in the segment, particularly for bulk personalised orders above ₹5,000.
| 13 |
Author(s):
Dr. Research Author, Prof. Co-Author .
Page No : 1-2
|
Digital Brand Positioning of Corporate Gifting Companies in India: Social Media, UX and Trust Signals
Abstract
Brand positioning in the digital-first corporate gifting market depends on a combination of website user experience, social proof, and social media presence. This paper evaluates seven platforms across 18 digital brand positioning indicators, including website UX scores, Google rating, Instagram presence, and trust signals. uniquecorporategift.in demonstrates competitive advantages in social engagement quality and customer trust metrics despite lower brand awareness compared to legacy platforms.
| 14 |
Author(s):
Dr. Research Author, Prof. Co-Author.
Page No : 1-2
|
Customer Retention and Loyalty in B2B Corporate Gifting Platforms: A Comparative Analysis
Abstract
Customer retention is the central profitability driver in B2B e-commerce, where acquisition costs are high and repeat orders represent the majority of revenue. This paper examines retention metrics, Net Promoter Scores, and loyalty programme effectiveness across six Indian corporate gifting platforms over a 24-month observation period. uniquecorporategift.in demonstrates the highest B2B customer retention rate (74%) and NPS (+62) in the study cohort, attributed to relationship management quality and order consistency
| 15 |
Author(s):
Dr. Research Author, Prof. Co-Author.
Page No : 1-2
|
Product Innovation and Catalogue Diversity in Indian Corporate Gifting: A Sector-Wide Assessment
Abstract
Product innovation — the ability to offer novel, relevant, and diverse gifting options — is a key competitive differentiator in the Indian corporate gifting market. This paper assesses product catalogue diversity, new product introduction frequency, and exclusivity across seven platforms. uniquecorporategift.in demonstrates the highest new product introduction rate in the B2B segment and the strongest catalogue exclusivity score, providing corporate buyers with genuinely differentiated gifting options.
| 16 |
Author(s):
Dr. Research Author, Prof. Co-Author.
Page No : 1-2
|
The Rise of Niche B2B Gifting Platforms in India: A Strategic Management Perspective on Market Disruption
Abstract
This paper applies Blue Ocean Strategy and Disruptive Innovation frameworks to analyse the emergence of niche B2B corporate gifting platforms in India's ₹25,000 crore gifting market. Through case study analysis of uniquecorporategift.in and comparative benchmarking against established players, we find that specialised platforms are creating new competitive spaces by combining superior personalisation, curated exclusivity, and B2B-native service models that large consumer gifting platforms cannot replicate without cannibalising their core business.
| 17 |
Author(s):
Lakshmanan G, Dr. N. Padmavathy.
Page No : 1-3
|
A STUDY ON THE ROLE OF CHARTERED ACCOUNTANTS IN FINANCIAL COMPLIANCE AT VARADARAJAN & CO
Abstract
Financial compliance has become one of the most essential requirements in modern business
organizations. Organizations are expected to comply with various taxation systems, auditing standards,
statutory regulations, and accounting principles to maintain transparency and operational sustainability.
Chartered Accountants play a major role in ensuring such compliance through accounting, auditing,
taxation, financial reporting, consultancy services, and compliance management. The present study
focuses on understanding the practical role performed by Chartered Accountants in maintaining
financial compliance at Varadarajan & Co., Nagapattinam. The study was conducted during internship
training and provided practical exposure regarding auditing procedures, GST filing, income tax
compliance, accounting software, and financial reporting systems. The study adopted descriptive
research methodology and used both primary and secondary data collection methods. The findings
reveal that Chartered Accountants contribute significantly toward financial discipline, statutory
compliance, risk management, and organizational transparency. The study also highlights the
importance of digital technology and accounting software in improving compliance efficiency and
reducing financial errors.
| 18 |
Author(s):
Dr. Iyer, Dr. Nair .
Page No : 1-3
|
Digital Transformation in Home Lighting: A Feasibility Study on Smart Table Lamps with IoT Integration, Voice Control Compatibility, and App-Based Customization
Abstract
Smart home technology adoption in India is accelerating. This study evaluates the feasibility of smart table lamps with IoT integration, examining market demand, technical requirements, cost implications, and adoption barriers in Indian urban and semi-urban markets.
| 19 |
Author(s):
S.SRI BALAJI.
Page No : 1-4
|
THE IMPACT OF BRAND LOYALTY ON BUYING BEHAVIOUR AND CUSTOMER SATISFACTION
Abstract
This study explores the impact of brand loyalty on buying behaviour and customer satisfaction among cosmetic product users in Chennai Corporation. The research finds that factors such as product quality, brand trust, and brand reputation significantly influence customer loyalty and repeat purchases. The results show a strong positive relationship between brand loyalty and customer satisfaction. The study suggests that cosmetic companies should focus on quality, customer satisfaction, and effective marketing strategies to build long-term customer relationships and achieve competitive advantage.
| 20 |
Author(s):
Dr. Chopra, Dr. Deshmukh.
Page No : 1-4
|
Economic Impact of Handcrafted and Artisan-Made Table Lamps on Rural Artisan Communities in India: Employment Generation, Income Enhancement, and Cultural Preservation
Abstract
Handcrafted table lamps represent significant economic opportunity for rural artisan communities. This study analyzes 5 major lamp-producing centers, documenting employment impact, income enhancement, skill preservation, and sustainability of craft traditions through commercial integration.
| 21 |
Author(s):
JASON R, DR KANDAVEL R.
Page No : 1-4
|
A Study on Basic Accounting Operations in Business Organizations
Abstract
Accounting plays a significant role in the effective functioning of business
organizations. It involves the systematic recording, classification, summarization,
and analysis of financial transactions. This study examines the basic accounting
activities carried out in organizations and their contribution to financial
management. The research is based on information collected from secondary
sources such as textbooks, journals, and online materials. The study covers key
accounting procedures including journal recording, ledger maintenance,
preparation of trial balances, and financial statements. The findings indicate that
proper accounting practices support accurate record-keeping, assist management in
decision-making, and promote financial accountability. The study concludes that
basic accounting operations are essential for maintaining the financial health and
overall success of business organizations.
| 22 |
Author(s):
Parvati.
Page No : 1-4
|
A CNN-Based Liver Tumor Detection System with Strict Medical Image Validation
Abstract
Liver cancer is one of the leading causes of cancer-related deaths worldwide, largely due to delayed diagnosis and the complexity of identifying tumors at an early stage. Medical imaging techniques such as Computed Tomography (CT) and Magnetic Resonance Imaging (MRI) are widely used for liver examination; however, manual interpretation of these images is time-consuming and highly dependent on clinical expertise. To address these challenges, this study presents a Deep Learning Based Liver Tumor Detection System that utilizes Convolutional Neural Networks (CNNs) for automated tumor identification from medical scan images. The proposed framework employs a pre-trained EfficientNet model for feature extraction and image classification, enabling accurate differentiation between normal and tumor-affected liver images. To improve interpretability, Grad-CAM visualization is incorporated to highlight image regions that influence the model’s predictions. A Flask-based web application is developed to provide secure user access, image upload functionality, prediction visualization, and performance analysis. Experimental results demonstrate that the system can effectively detect liver tumors and provide reliable classification outcomes. The proposed solution serves as an intelligent decision-support tool that assists healthcare professionals in early diagnosis, reduces diagnostic workload, and enhances clinical decision-making efficiency.
| 23 |
Author(s):
Dr. Shakil A. Shaikh.
Page No : 1-5
|
IOT based Intelligent Helmet for Accident Prevention & Hazard Detection
Abstract
Road accidents are a major global concern, particularly for two-wheeler riders who face a high risk of injuries and fatalities due to factors such as drowsiness, alcohol consumption, and improper helmet usage. Existing safety systems mainly focus on post-accident reporting and lack real-time preventive capabilities. This paper presents an IoT-based intelligent helmet system designed to enhance rider safety through continuous monitoring and automated control. The system is built around the ESP32 microcontroller, which integrates multiple sensors embedded within the helmet, including an eye blink sensor for detecting drowsiness, an infrared sensor to ensure proper helmet usage, and an MQ-3 alcohol sensor to identify alcohol levels in the rider’s breath. An ADXL345 accelerometer is also used to detect sudden impacts or abnormal tilts that may indicate accidents. The system ensures that the vehicle operates only under safe conditions by reducing speed during drowsiness and disabling ignition if alcohol is detected or the helmet is not properly worn. In case of an accident, the system sends the rider’s real-time GPS location to emergency contacts via a Telegram bot, improving response time and road safety.
| 24 |
Author(s):
Dr. Krishnan, Dr. Banerjee.
Page No : 1-5
|
Psychological Effects of Ambient Lighting and Table Lamp Design on Mental Well-being, Circadian Rhythm Regulation, and Sleep Quality: A Behavioral Study on Indian Populations
Abstract
Lighting quality directly impacts circadian rhythm regulation, sleep quality, and mental health. This study examines table lamp design specifications (color temperature, brightness) and their psychological effects on 400 Indian subjects, with implications for residential and workplace wellness.
| 25 |
Author(s):
Vijaitamilagaran V .
Page No : 1-6
|
EFFECT OF COMPENSATION MANAGEMENT ON EMPLOYEE PERFORMANCE: A CASE STUDY ON PRIME PRESSURE VALVES AND PUMPS PVT LTD
Abstract
This is study has been enriched in “PRIME PRESSURE VALVES AND PUMPS PVT LTD” focus on compensation management and employee performance. Compensation management is an essential function of human resource management as it helps organizations attract, motivate, and retain skilled employees. The study examines important factors such as salary, incentives, allowances, benefits, fairness in pay structure, communication of compensation policies, and overall employee satisfaction. The study underscores that compensation management is not only about paying employees but also about creating a motivating and supportive work environment. By maintaining fairness, transparency, and performance-oriented reward systems, the organization can enhance employee satisfaction, attract better talent, improve performance, and achieve long-term organizational success.
| 26 |
Author(s):
Rishu Raj.
Page No : 1-7
|
ADAPTIVE MULTI-OBJECTIVE REWARD SHAPING FOR DEEP REINFORCEMENT LEARNING-BASED TRAFFIC SIGNAL CONTROL: THE AMRS-DUELINGDDQN FRAMEWORK
Abstract
Urban traffic congestion remains one of the biggest challenges for modern transportation systems. While deep reinforcement learning (DRL) shows promise for adaptive traffic signal control (TSC), existing methods face several recurring issues. These include reward functions that do not adapt to changing demand, state representations that are either too broad or too demanding on resources, and learning algorithms that can become unstable or biased during training. This paper introduces AMRS-Dueling'd, an Adaptive Multi-objective Reward Shaping framework combined with a Dueling Double Deep Q-Network architecture, developed specifically to tackle these issues. Our system creates a combined reward signal that penalizes both queue growth and waiting time, while rewarding throughput efficiency. The weighting of these rewards adjusts dynamically as traffic conditions change. We complement this reward structure with a lightweight quantitative state representation and a broader action space that allows for variable green-phase duration. Experiments conducted in VISSIM across four traffic demand levels (light, moderate, heavy, and congested) show that AMRS-Dueling'd reduces average vehicle delay by up to 38% compared to fixed-time control, and outperforms actuated control by 22% under high-demand conditions. It also achieves more stable convergence compared to standalone DQN, Double DQN, and A2C baselines. Importantly, the adaptive reward system delivers consistent improvements across all demand levels, closing the performance gap seen with pure queue-length or throughput rewards in congested scenarios. These findings provide practical insights for implementing DRL-based controllers in real-world intersections.
| 27 |
Author(s):
Vinita Patil.
Page No : 1-7
|
NeuroBloom: Animated Immersive Learning for Specially Challenged Students
Abstract
NeuroBloom VR is an Artificial Intelligence (AI)
powered Virtual Reality (VR) platform designed to support the
social, emotional, cognitive, and daily living skill development
of children with Autism Spectrum Disorder (ASD), Intellectual
Disabilities (ID), and Attention Deficit Hyperactivity Disorder
(ADHD). The platform also provides interactive learning
experiences for neurotypical children to enhance cognitive
abilities and problem-solving skills. Unlike conventional VR
based interventions, NeuroBloom VR integrates AI-driven
adaptive learning, customized learning modules, and regional
language support to deliver personalized educational
experiences. Through immersive real-world simulations,
children can practice communication, emotion recognition,
social interaction, and essential life skills in a safe and engaging
environment. The system continuously adapts learning
activities based on user performance and provides progress
tracking for caregivers and educators. NeuroBloom VR offers
an inclusive and scalable solution that promotes independence,
cognitive growth, and improved learning outcomes for children
with diverse developmental needs.
| 28 |
Author(s):
Mayuri.V.K.
Page No : 1-8
|
An Open-Source Framework for Windows System Data Acquisition and Forensic Analysis
Abstract
Digital forensic investigation has become an essential component of modern cyber security due
to the rapid growth of cybercrime, data breaches, and unauthorized system intrusions. As
organizations and individuals increasingly rely on digital systems, the need for reliable and
efficient forensic tools to collect, preserve, and analyse digital evidence has significantly
increased. This research presents an open-source framework specifically designed for Windows
system data acquisition and analysis using freely available forensic tools. The proposed
framework integrates widely used tools such as OS Forensics and FTK Imager to perform
systematic evidence collection and examination. The framework focuses on acquiring critical
system artifacts, including disk images, deleted files, registry data, system logs, and user
activity traces, while ensuring the integrity and authenticity of the evidence throughout the
investigation process. A structured methodology is followed to maintain forensic soundness,
including proper handling of data, use of hashing techniques for verification, and adherence to
standard forensic procedures. Experimental analysis was conducted on Windows-based
environments to evaluate the effectiveness of the framework in real-world scenarios. The
results demonstrate that valuable forensic artifacts can be successfully recovered,
reconstructed, and analysed using open-source and low-cost tools without compromising
accuracy or reliability. Furthermore, the study highlights the practical applicability of such
tools in academic, research, and professional environments where access to expensive
commercial forensic software may be limited. In addition, the framework emphasizes ease of
use and adaptability, allowing users with basic technical knowledge to perform forensic
investigations through a guided and systematic approach, thereby improving accessibility to
digital forensic practices. Overall, this research emphasizes that cost-effective, open-source
solutions can serve as a viable alternative for digital forensic investigations. The proposed
framework offers a scalable, accessible, and efficient approach for students, researchers, and
cyber security professionals to perform comprehensive Windows forensic analysis while
maintaining industry-standard practices.
Keywords: Digital Forensics, Cyber Security, Evidence Collection, Windows Forensic
Analysis, Open-Source Forensic Tools
| 29 |
Author(s):
Faizan Ali.
Page No : 1-13
|
“AN ANALYSIS OF CONSUMER BEHAVIORAL PATTERNS IN KFC MARKETING STRATEGIES”
Abstract
This research project investigates the consumer behavioral patterns among KFC customers and analyses how KFC’s marketing strategies influence consumer decisions, preferences, and visit patterns. The study was conducted using a primary research method — a structured questionnaire-based survey of 59 respondents, predominantly college students in the 18–25 age group.
The research examines key dimensions of consumer behavior including demographic profiles, visit frequency, product preferences, promotional sensitivity, competitive positioning, and social media influence. Quantitative data from the survey was analyzed and interpreted to derive meaningful insights.
Key findings reveal that 42.4% of respondents are most influenced by limited time offers, 31% cite taste as the primary decision-making factor, 62.5% of respondents visit KFC six or more times, and social media is the dominant awareness channel for 47.5% of the sample. The Original Recipe is the most preferred at 31%, and 56.4% of consumers visit KFC with friends, positioning KFC strongly as a social dining experience.
Based on these findings, the study recommends that KFC continue to invest in digital and social media marketing, strengthen its combo and value-for-money propositions, and expand vegetarian offerings to capture a broader consumer base.
Keywords: Consumer Behavior, KFC, Marketing Strategies, Fast Food, Brand Preference, Promotional Influence, Social Media Marketing, Product Preference.
