Role of Artificial Intelligence in Modern Digital Marketing
Rushikesh v. more
Artificial Intelligence (AI) has become a disruptive technology in the modern digital marketing which helps the businesses to improve the efficiency, accuracy and customer engagement This research studies the role of AI in digital marketing and its effect on marketing strategies and consumer behavior. and its effect on marketing strategies and consumer behavior. The principal aim of this research is to explore the use of AI tools and technologies to enhance marketing performance and deliver personalized customer experiences. The study relies on primary as well as secondary data. Primary data is collected by Surveys & questionnaires, Secondary data is collected by Research articles, Journals & online sources. The research uses a descriptive approach to investigate the use of AI in various marketing activities such as customer segmentation, targeted advertising, content generation, and customer support..