Author(s) :

Bhupesh Mehta.

Volume/Issue :

Abstract :

This research paper aims to study the customer perception of the Unified Payment Interface (UPI) in India. The study analyzes the awareness level, satisfaction level, problems encountered, and duration to solve the problems of UPI users. The research concludes with aspects of awareness and adoption of UPI through comparison between gender, age, and occupational data of customers. The results of this study add to our knowledge about the acceptation of UPI and its usefulness in cashless and immediate transactions that influence young male customers who belong to service sectors.

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