Author(s) :

Swaroop Guvva.

Volume/Issue :

Abstract :

Business marketing has moved to the next level of innovation with AI. Artificial Intelligence (AI) has incredibly great potential in optimizing business marketing and marketing management operations. There has been tremendous growth in the use of AI in marketing by enterprises across the globe. It has its influence on almost all core areas from analytics to automation, process management, and interaction with clients, data storage, and other core factors within the realm of marketing. This paper evaluates the role of AI in marketing and how businesses reach their goals by integrating it into their business systems. The role of AI is poised to evolve and further contribute to the growth of digitized marketing and management. Driven by the need to align operations with global business transformation strategies, it is expected to influence and impact greatly. The paper highlights ways in which companies can leverage AI’s true potential. It also offers possible solutions to overcome the challenges of implementing AI in business marketing and management.

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