Author(s) :

Saviour Princeton.

Volume/Issue :

Abstract :

Employee Value Proposition (EVP) plays a crucial role in recruitment marketing by defining the unique benefits and offerings an organization provides to its employees. A strong EVP helps attract and retain top talent by aligning with candidates’ values and expectations. This research explores the impact of EVP on recruitment marketing, emphasizing employer branding, candidate engagement, and the effectiveness of digital marketing strategies. The study examines how organizations communicate EVP through various channels, such as social media, career websites, and job advertisements, to enhance employer branding and attract suitable candidates. The findings highlight the significance of personalization, engagement strategies, and the integration of AI-driven analytics in optimizing recruitment efforts. By leveraging a well-defined EVP, organizations can improve talent acquisition, reduce turnover, and build a committed workforce.

No. of Downloads :

0