Author(s) :

Nitu Sharma.

Volume/Issue :

Abstract :

In a rapidly evolving business landscape, customer-focused surveys have emerged as a critical tool for market detection and strategic planning. These surveys provide organizations with real-time insights into consumer preferences, behaviors, and emerging trends. By leveraging this data, businesses can anticipate market shifts, refine product offerings, and enhance customer satisfaction. This paper examines the role of customer-focused surveys in market detection, exploring their benefits, challenges, and practical applications. Key findings highlight the effectiveness of surveys in identifying target demographics, understanding consumer behavior, and fostering customer-centric innovations. A case study of a successful survey-driven strategy further illustrates the practical implications of these tools in achieving market competitiveness. The paper also addresses challenges in survey implementation and proposes solutions to optimize response rates, mitigate bias, and ensure data-driven decision-making.

No. of Downloads :

0