Author(s) :

Eshita Ghosal .

Volume/Issue :

Abstract :

This research paper examines how different content types—blogs, videos, and infographics—affect customer engagement, brand awareness, and conversion rates across industries. Through literature analysis, surveys, and case studies, it highlights that interactive and visual content boosts engagement, while blogs enhance organic traffic and credibility. The study emphasizes the importance of strategic content distribution and recommends omnichannel strategies to optimize content marketing in line with evolving consumer preferences.

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