Author(s) :

Kumari Puja Singh.

Volume/Issue :

Abstract :

The IT and ITES sector serves as a pivotal driver of global economic growth and innovation, with funding playing a critical role in enabling technological advancements and market expansion. This research investigates strategic approaches to securing funding within the sector, emphasizing investor engagement, market dynamics, and the integration of emerging technologies. It highlights the influence of Environmental, Social, and Governance (ESG) factors, tailored funding strategies, and geopolitical stability on investment decisions. The study identifies the growing appeal of technology-specific investments, particularly in areas like AI, IoT, and blockchain, as key drivers of investor confidence and capital inflow. Additionally, the findings underscore the importance of adaptive funding frameworks that align with evolving market trends, enabling firms to remain competitive and resilient. By combining empirical data and theoretical frameworks, this research offers actionable insights for IT and ITES firms, investors, and policymakers, advocating for a holistic funding approach to foster innovation, sustainability, and long-term growth in this dynamic sector.

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