Author(s) :

Bala Bhargavi .

Volume/Issue :

Abstract :

Branding is a critical aspect of business strategy, particularly for small enterprises striving to carve out a niche in a competitive marketplace dominated by larger corporations. Small businesses often face challenges such as limited budgets, fewer resources, and less brand recognition. However, effective branding strategies can empower these businesses to compete on equal footing with their larger counterparts. This research aims to explore various branding strategies that small businesses can employ to enhance their visibility, foster customer loyalty, and ultimately drive growth.

No. of Downloads :

0