Author(s) :

Jai Chandani.

Volume/Issue :

Abstract :

Marketers use advertisements to not only raise awareness of their goods and services but also to provide information about them. Ethics is the practice of doing morally right actions. Numerous studies have indicated that a company's engagement in ethical promotion of goods and services. Today's business environment is heavily influenced by globalization, which makes it imperative for businesses to ethically advertise their goods. Ethical advertising not only promotes a company's interests but also gives it a competitive edge in an era of intense competition. Ethics forms a very important part of the advertising industry. While advertising has certain advantages, there are some other aspects that do not go in line with the moral standards of the industry. Companies provide accurate and appropriate product information to its customers in order to be ethical in advertising. An advertisement that stays within the bounds of decency and refrains from lying or making false claims is considered ethical. This essay aims to clarify the moral dilemma surrounding advertisements. This essay addresses the moral dilemmas raised by certain product advertisements as well as the function of ASCI, or the Advertising Standard Control of India, in addressing such issues. Keywords: Advertising, ethics, unethical advertising, age.

No. of Downloads :

0