Author(s) :

Ms.POOVITHA B, Ms.SUGANYA S.

Volume/Issue :

Abstract :

Employee retention is a major challenge faced by organizations, especially in high-turnover industries like sales. This study explores the effectiveness of various workforce retention strategies—such as job satisfaction, job stress management, work-life balance, and compensation— in reducing employee attrition. Using a quantitative research approach, data was collected through structured surveys. The findings provide insights into how organizations can align retention strategies with workforce expectations, thus enhancing employee engagement and minimizing turnover.

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