Author(s) :

Abhishek Tiwari.

Volume/Issue :

Abstract :

In the dynamic landscape of Indian e-commerce, last-mile delivery stands as a crucial yet complex segment of the supply chain, particularly across rural and semi-urban regions. This study investigates the transformative impact of strategically positioned and technologically advanced distribution centers (DCs) on enhancing last-mile delivery efficiency, reliability, and customer satisfaction. Using a mixed-methods research design, the study draws insights from logistics professionals, delivery personnel, and end-consumers across varied geographic contexts. Findings reveal that DCs located closer to consumer clusters significantly reduce transit times and operational costs. Furthermore, the integration of technologies—such as real-time tracking, route optimization, and multilingual delivery applications—enhances delivery precision and improves communication across diverse user bases. The study also highlights the value of employing local workforces and developing climate-resilient infrastructure to address regional and seasonal delivery challenges. Based on empirical data, the study recommends strategic distribution center placement, investment in automation, localized recruitment, and partnerships with third-party logistics (3PL) providers to build scalable and cost-effective delivery networks. Ultimately, this research positions distribution centers as key enablers of inclusive and sustainable growth in India's e-commerce sector, particularly in underserved markets where traditional logistics frameworks are inadequate.

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