The Influence of Demographic Factors and User Interface on Internet Banking Adoption: An Empirical study
Publication Date : 13/06/2025
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Abstract :
Information technology has played a crucial role in the financial services. Internet has proved a magic wand for financial services and products, banking in particular. Banking sector has been early adopter of technology to offer latest modes for transacting business. Banks have transformed themselves and are offering services through internet. From computerization to networking to ATMs and now E-Banking, banks have moved up the value chain this transformal change have been dealt with in this study. The main focus has been on exploring the impact of Demographical variables on Internet banking adoption. Due importance also has been accorded to the overall customer satisfaction towards Internet banking services.
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