Author(s) :

Dr.Sindhura Kannappan, Abdullah Masood.

Volume/Issue :

Abstract :

This article investigated the critical factors influencing business and financial success in the leather industry, specifically focusing on the interplay of strategic decision-making, innovation, and operational efficiency. The study aims to analyze the environmental impact of conventional leather production, explore strategies for economic resilience, and understand consumer preferences to enhance customer satisfaction within this sector. A quantitative case study approach was employed, focusing on Leather Export industry in TamilNadu. Data was collected from 152 employees and operational units via structured questionnaires. Statistical analyses included multiple regression. Descriptive statistics revealed high agreement among respondents across all variables with low variability. The regression model significantly predicted Operational Efficiency, with Technology Integration and Supply Chain Optimization identified as statistically significant positive predictors. The study concludes that strategic interventions, particularly in adopting sustainable and eco-friendly alternatives and addressing ethical concerns, coupled with continuous innovation and improvements in operational efficiency, are paramount for the leather industry's long-term business and financial sustainability.

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