Author(s) :

Ranjita Gandhi.

Volume/Issue :

Abstract :

Empowerment of women is a major social phenomenon which requires an understanding of its multi-dimensional influence, including our family structures. Women must be economically and socially empowered through focused efforts. Women's concerns have to be kept at the centre of public policy, developmental planning and governance, with recognition of their role as critical growth agents and as ambassadors of social change. Major attributes that contribute to women empowerment are education, social equity and status, improved health, economic or financial stability and political participation. It is important to realize that there is significant variation in the degree of socio- economic development among Indian states. Hence it is not feasible to develop a single model for empowering Indian women as a single blueprint of state policies. Women have the power to give a life and 'Jharcraft' a strong backbone of the Jharkhand state, believes that she is naturally empowered to change lives as well as play important roles in family. She forms a better half of the society. The golden history of the nation points to the fact that the future of the nation can't be directed towards glory without women participation. Women employment is a matter of major concern of the organization so as to make them self dependent. Jharcraft enables women to look after their family well, educates their family and society. This paper explores the avenues available for the rural women talent in Jharkhand through Jharcraft for promoting women empowerment. Jharcraft was established in 2006 to develop, support and manage rural talent, sericulture farmers, weavers and artisans. With the mission of creating opportunities and changing lives, Jharcraft aims to strengthen the rural cottage industry and providing market access to the artisans and weavers in the rural areas. It aims also to support nature by preserving the natural wealth. Jharcraft opens up new opportunities of employment by utilization of the available resources, The organization pays major attention that the local artisans and unprivileged section of the state get maximum benefit through Jharcraft. Through Jharcraft each woman earns around Rs. 4000/- to Rs. 5000/- per month which enables them to look well after their family, educate their children, and contribute to the betterment of the family and society. Through maximum utilization of natural resources and labour power available in the rural areas of the state, Jharcraft aims to provide each hand its value and add to employment and income generation.

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