Author(s) :

Kawalpreet Sharma, Khushi Singh .

Volume/Issue :

Abstract :

ABSTRACT In our modern society, the prevalence of marketing and marketing messages has created a culture of excessive consumption and has resulted in individuals becoming compulsive eaters due to being influenced by marketing engagements. This not only has consequences for individual consumers but for society as a whole as well. It is imperative for marketers and advertisers to shift away from ultimately only selling their company's product. It should be an objective to help others. This extended examination unpacks the complex relationship between marketing, consumer suffering, and mental and physical well-being outcomes, particularly in regards to lifestyle ailments involving eating behaviors and eating disorders. This darker side of consumption exposes how marketing engagements can support a consumption addicted culture as advertised products allure consumers with excitement and clever advertising messaging encourages an even excessive consumption conflict. This dark side leads to immediate health consequences and here, even a larger issue is the negative implications to society as a whole, raising ethics questions regarding the company's responsibility for influencing public health.. Aligning with our nutritional needs and adhering to long-standing food intervals forms a bond with food that transcends taste and trends. Healthy food practices involve consuming food at appropriate intervals, resisting taste temptations, developing awareness of your body and minimizing food waste. Raising awareness of scientific eating practices involves educational interventions that spurs the concept of a full spectrum of nutrition and mindful eating. Educational interventions need to extend beyond traditional education and must include educational participatory/experiential activities, cooking classes/workshops and community opportunities. Utilizing digital methods to promote educational methods ensures greater accessibility, while wellness programs at work can assist in extending educational methods. A comprehensive and dynamic approach to education engages individuals in making informed and health-oriented decisions that creates a society which values wellness and sustains positive lifestyle activities for future generations. Keywords: Health-Conscious, Society, Lifestyle, Generations, Education, Health Risks.

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