Author(s) :

Harsh Singh.

Volume/Issue :

Abstract :

This thesis investigates the transformative impact of e-commerce on traditional supply chain models, exploring how digital platforms have reshaped logistics, distribution, and customer service. The rise of e-commerce has challenged the efficiency-focused, linear structure of conventional supply chains, driving a shift towards agile, technology-driven, and customer-centric systems. Through a mixed-method research approach—comprising surveys, interviews, and case studies—this study analyzes operational changes across various sectors, with a focus on emerging technologies such as AI, IoT, and blockchain. Findings reveal that e-commerce enhances supply chain visibility, reduces lead times, and promotes direct-to-consumer (DTC) models, while also introducing new challenges in reverse logistics, sustainability, and technological adaptation. The research underscores the strategic importance of integrating digital tools, restructuring logistics networks, and upskilling supply chain talent to remain competitive in an evolving digital economy. This study offers practical recommendations for businesses seeking to modernize their supply chains and provides a framework for future research on digital transformation in logistics.

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