Author(s) :

Shivani Negi, Lucky Gupta, Prof. Abhinanda Bhattacharya.

Volume/Issue :

Abstract :

The banking sector in India boasts a rich historical background, encompassing traditional banking practices during the British era to the current period of reforms, nationalization, and privatization of banks, as well as the growing presence of foreign banks. As a result, In India, the banking industry has gone through long journey. With changing times, the industry has achieved great heights and found new ways in technology so that banks can operate. However, the fundamental principles of banking, such as faith and reliability in institutions, never vanished. Most banks continue to maintain the trust of their shareholders. The changing dynamics of the banking business brings risks in new area. This paper aims to outlook the new challenges and basic opportunities for the Indian banking industry. It is distributed into three major parts, firstly it provides an overview of the Indian banking industry and its current scenario, secondly it discusses all the challenges and opportunities in the industry, and in third part it focuses con Indian banking products and marketing strategies. The industry gains competition nationally as well as globally. It serves the bankers, strategists, policymakers, and researchers

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