Author(s) :

1Dr. Sakthi Kamal Nathan Sambasivam, 2Khushi Shukla, 3Nupur Sancheti, 4Priyanshu Prabhat, 5Shishir Sharma, 6Bhimgouda Patil .

Volume/Issue :

Abstract :

This study examines a variety of aspects of consumer behaviour, including the impact of psychological drivers, economic factors, social influences, technological advancements, and purchasing power. Studies are conducted in a number of countries, such as the US, Slovakia, Germany, Uzbekistan, Kenya, and others, and they look at everything from FMCG to e-commerce and travel. The impact of economic fluctuations (such as inflation and the COVID-19 pandemic) on consumer choices, the influence of branding and emotional advertising on consumer preferences, the transformational effects of digital platforms and social media on purchasing patterns, and the growing significance of sustainability and cultural identity in consumer choices are notable themes. The methods used range from literature reviews and qualitative investigations to quantitative surveys and statistical analyses. Together, the studies demonstrate the intricate interactions between economic, social, psychological, and technological factors.

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