Author(s) :

DHINESH BHARATHI K .

Volume/Issue :

Abstract :

Festivals such as Diwali play a significant role in driving fireworks sales in India. However, increasing competition, changing consumer preferences, and unpredictable demand create challenges for traditional marketing approaches. This study examines how Artificial Intelligence (AI)-based marketing strategies can enhance fireworks sales during festival seasons. The research adopts a descriptive methodology using secondary data from journals, industry reports, and online resources.

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