Author(s) :

Thallam Venkata Vidura Akshay, Akshat Agarwal, Nichenmetla Vigna Guna Sahas, Devansh Singhal, Krishna Reddy B.N.

Volume/Issue :

Abstract :

The contemporary business world is becoming increasingly complex, shaped by globalization, rapid technological change, and evolving societal expectations. Critics have long argued that purely profit-maximizing strategies neglect the ethical and social dimensions that sustain organizations over the long term. The relentless pursuit of short-run benefit frequently compromises long-run viability and community well-being. Western corporate models, in particular, have faced scrutiny for their handling of environmental and social challenges, prompting a search for alternative paradigms. One compelling alternative is the Indian Knowledge System (IKS): rooted in ancient philosophy, IKS weaves together dharma (virtue), artha (ethical wealth), and karma (responsible action) into a unified worldview. These traditions hold that economic activity must not be a narrow, self-serving enterprise — it must aim at the betterment of the community, moral existence, and harmony with nature.

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