Author(s) :

Jaspreet Kaur.

Volume/Issue :

Abstract :

Online Shopping Dhanbad District Markets and a Small Local Retailer. Shopping is a hobby of most individuals. Everyone loves to go shopping. Nowadays, there are many ways of shopping. Malls are available in cities. At one place, individuals can get all kinds of items from vegetables to clothes, shoes, accessories, furniture, electronic gadgets, etc. And to buy all the things, one has to go out of the house. This requires time as well as physical effort. Therefore, online shopping is in the new context of shopping. Online shopping has made shopping easy. In India, it has made shopping easy for every individual. The best thing about online shopping is that it has realized everyone's vision of shopping at very affordable rates. It is very convenient for everyone, from doorstep delivery to a great exchange return policy. But the advent of e-stores with attractive financial and non-financial benefits and other diverse options has deeply affected the small retailers and also created a fear of uncertainty. Here we will mainly study how the advent of online shopping has impacted retailers. An attempt has been made to see how the growing trend of online shopping has impacted the profitability of retailers.

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