Author(s) :

Muskan Chauhan .

Volume/Issue :

Abstract :

Corporate Social Responsibility (CSR) is one of the important factors that contributes to the public image, internal culture, and above all, the success of technology firms in today competitive business world. The present paper discusses the role and implementation of CSR practices in the technology sector, which is focused on Tata Consultancy Services (TCS).It looks at how CSR helps with getting and keeping workers which is very important for the long-term success and expansion of tech firms. Based on books and articles published from 2008 to 2024 used in this paper it shows the good things and bad problems of adding CSR into business plans. CSR activities are shown to greatly improve employee satisfaction, boost a feeling of organizational commitment, and build the company’s brand reputation. These results then help long-term business sustainability and stakeholder trust. At TCS, CSR initiatives reflect its commitment to the community and sustainable development along with ethical practices. The firm’s strategic alignment of social responsibility with business objectives has created a positive working environment, fostered trust among employees, and built a competitive edge in the fast-evolving tech industry. Greater emphasis is also laid on the challenges in implementing CSR, like dealing with complex regulatory requirements, making adequate resources available, and handling the trade-off between profits and social obligations. In spite of these challenges, CSR continues to be an extremely instrumental process through TCS and other technology companies in maintaining ethical beliefs, providing services to society, and achieving long-term success within a changing and innovative industry.

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