Author(s) :

Amit Sethi.

Volume/Issue :

Abstract :

Micro, Small, and Informal Enterprises (MSIEs) play a crucial role in the sports goods industry, yet their implementation of sustainable production technologies remains limited due to various barriers. This study explores the challenges hindering MSIEs in integrating sustainable practices into their production processes, specifically focusing on the sports goods sector. Through a case study approach, the study identifies financial, technological, regulatory, market, and organizational constraints that hinder the transition to environmentally friendly technologies. The key findings highlight limited access to green financing, high upfront costs of sustainable technologies, and inadequate knowledge and technical expertise as significant hurdles. Additionally, weak regulatory enforcement, lack of customer demand for eco-friendly sports goods, and supply chain inefficiencies further increase these challenges. This research provides valuable insights into the interplay of internal and external factors affecting MSIEs and recommends targeted interventions such as financial incentives, capacity-building programs, and enhanced regulatory frameworks. Addressing these barriers can enable MSIEs in the sports goods industry to achieve sustainability goals while maintaining competitiveness in an evolving global market.

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