Author(s) :

Kautilya Shankar .

Volume/Issue :

Abstract :

Ecological advertising and marketing, or green advertising, has evolved as a widespread approach within the current enterprise landscape, reflecting a developing customer choice for sustainability and environmental responsibility. This study analyses the have an impact on of ecological advertising and marketing on customer self-belief and brand dedication.It investigates how corporations that embody environmentally-friendly methods and promote sustainable merchandise can enhance purchaser agree with and increase lengthy-term loyalty. By integrating eco-conscious messages into their advertising techniques, firms can attraction to the values of environmentally-conscious clients, main to deeper emotional ties and greater brand perceptions. The research additionally explores the effect of openness, corporate social duty, and eco-certifications in building purchaser self-assurance. Through empirical evaluation and a assessment of pertinent case studies, this research illustrates the symbiotic courting among ecological advertising and marketing efforts and purchaser behaviour, underlining the fee of sustainability in growing emblem loyalties in today’s aggressive market. The findings underline the ability of inexperienced advertising and marketing to no longer only pressure customer purchasing choices but also to bolster lasting consumer-brand relationships in an increasingly eco-aware market surroundings.

No. of Downloads :

0