Author(s) :

Aashi Arora, Ragini Rawat, Prof. Arun Kumar.

Volume/Issue :

Abstract :

Corporate Social Responsibility (CSR) has become a cornerstone of modern business, extending the role of corporations beyond profit generation to include societal and environmental contributions. This research-based learning project, conducted by Aashi Arora and Ragini Rawat as part of their B.Com (Hons.) degree at Sharda University under the supervision of Mr. Arun Kumar, explores how CSR shapes the corporate sector. The study investigates its impact on key areas such as company reputation, customer loyalty, employee satisfaction, and financial performance, aiming to determine how CSR serves as both an ethical obligation and a strategic asset. By examining these dimensions, the research highlights the growing importance of CSR in meeting stakeholder expectations and fostering sustainable business practices in today’s competitive landscape. To achieve a comprehensive analysis, the study employs a mixed-methods approach, combining surveys, interviews, and case studies. Surveys collected customer perspectives on how CSR influences their trust and purchasing decisions, while interviews with company executives provided insights into the strategic intent and outcomes of CSR initiatives. Case studies of firms with established CSR programs further enriched the findings by showcasing real- world impacts on reputation and market success. Supported by a literature review of existing studies, the research identifies gaps, such as the need for better tools to measure CSR effectiveness and more focus on its application across diverse industries and smaller enterprises. This multifaceted methodology ensures a well-rounded exploration of CSR’s role and benefits. The findings reveal that CSR offers significant advantages, enhancing corporate reputation as customers and communities value ethical and sustainable efforts, which in turn boosts loyalty and sales. Employees in CSR-focused companies report higher morale and engagement, aiding talent retention, while financially, CSR can drive long-term gains through efficiency and risk management. However, challenges like high implementation costs, inconsistent standards, and risks of “greenwashing” persist, particularly for smaller firms. These limitations suggest future research directions, including refining impact measurement and exploring technology’s role in CSR execution. Ultimately, this study concludes that CSR is a powerful tool for building trust, competitiveness, and societal good, laying the groundwork for further investigation into its evolving corporate significance.

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