Author(s) :

Sowndarya S.

Volume/Issue :

Abstract :

New technologies are transforming the face of e-commerce, enhancing user experience, efficiency and security. This research explores the impact of AI, blockchain, and IoT on the use of e-commerce. The study identifies technological innovations that boost transaction security, personalization, and supply chain optimization. Through the analysis of customer behavior and business performance, this paper seeks to offer insights into the adoption of new technologies. The results will assist in recognising their influence on operational effectiveness and customer interaction and aid companies to plan effectively for future expansion of digital business.

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