Author(s) :

V Anitha, Ranjith Kumar V.

Volume/Issue :

Abstract :

An effective promotional strategy plays a vital role in the success of any business by influencing consumer behavior and enhancing brand awareness. This study explores the importance of creating and implementing promotional strategies that align with organizational goals, target audience preferences, and current market trends. A well-designed promotional mix—including advertising, sales promotion, public relations, direct marketing, and digital marketing—can significantly improve a company’s visibility and sales performance. The research focuses on how businesses can integrate both traditional and modern promotional tools to reach their customers effectively. It highlights the significance of understanding the target market, using appropriate media channels, and ensuring consistent messaging across all platforms. The study also emphasizes the role of creativity, timing, and personalization in maximizing the impact of promotional efforts.

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