Author(s) :

THANGATANMIL P .

Volume/Issue :

Abstract :

In an era of digital transformation, news media organizations face the challenge of attracting and retaining viewership in a competitive and fragmented information landscape. This study explores various marketing techniques employed by news media to increase audience engagement and expand their reach. Through an in-depth analysis of digital marketing strategies, social media engagement, content personalization, and audience analytics, this research examines how news organizations optimize their visibility and appeal to diverse demographics. Additionally, the study investigates the role of search engine optimization (SEO), influencer collaborations, and interactive storytelling in enhancing viewer retention. The findings provide valuable insights into effective marketing strategies that can help news media outlets maintain relevance, foster audience loyalty, and sustain long-term growth. This research contributes to the broader understanding of media marketing and offers practical recommendations for news organizations seeking to improve their outreach and impact.

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