What is Myntra Brand VMS (Video Management System) and How It Works in India 2025 – 2026
Publication Date : 11/10/2025
Author(s) :
Volume/Issue :
Volume 03
,
Issue 10
(10 - 2025)
Abstract :
This article explores Myntra’s Brand VMS (Video Management System), highlighting its functionality, benefits, and technological backbone. It provides insights into how VMS supports vendor management and retail scalability in India’s growing e-commerce sector.
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