THE ROLE OF TECHNOLOGY IN MODERN ENTREPRENEURSHIP

Publication Date : 21/05/2018


Author(s) :

MR. SANTOSH BHAGWANRAO NAIK.


Volume/Issue :
Volume 02
,
Issue 3
(05 - 2018)



Abstract :

Technology plays an essential role in modern entrepreneurship by offering tools and solutions that make running a business easier and more efficient. With the rise of the internet, entrepreneurs can now reach global customers through e-commerce platforms like Shopify, Amazon, and eBay, without needing a physical store. Cloud computing services like Google Drive and AWS help businesses store and share data remotely, cutting costs on physical infrastructure. Entrepreneurs can also automate repetitive tasks with technologies like AI and robotic process automation (RPA), which improves efficiency and reduces human error. Social media platforms allow businesses to directly engage with customers, build brands, and create loyal followings. Additionally, technology enables entrepreneurs to analyse data for better decision-making and faster problem-solving. However, along with these benefits come challenges, such as maintaining data privacy, avoiding algorithmic bias, and ensuring the ethical use of AI. Entrepreneurs must be mindful of these issues to build trust and maintain a strong reputation. Overall, technology has revolutionized the way businesses operate, making it easier for small businesses to grow, compete, and innovate in a fast-paced world. Keywords: Technology, Modern Entrepreneurship, Innovation, Digital Tools, Cloud Computing, Artificial Intelligence (AI), E-commerce, Business Growth, Global Connectivity, Ethical Considerations.


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