Author(s) :

Mr. Baig Mirza Zeeshanulla.

Volume/Issue :

Abstract :

The rapid expansion of digital tools and social media platforms has significantly altered the way start-ups approach marketing. This paper investigates the effectiveness of innovative marketing strategies in driving the success of start-ups, focusing particularly on digital marketing and social media innovation. Utilizing a mixed-methods approach, primary data was gathered from 150 entrepreneurs across diverse sectors. The study explores how emerging technologies and platforms influence marketing decisions, customer engagement, and business growth. The results provide actionable insights for entrepreneurs seeking to optimize their marketing strategies, enhancing growth, scalability, and competitive advantage. The findings suggest that social media marketing is the most impactful strategy, with platforms like Instagram, LinkedIn, and TikTok leading to significant improvements in brand visibility, customer acquisition, and revenue generation.

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