Paper for Issue

Green Business Strategy and Corporate Social Responsibility

Abstract

The contemporary business environment is increasingly driven by technology, and the competitive nature of the market presents significant challenges for start-ups. To survive and thrive, especially when constrained by limited resources, start-ups need to adopt innovative and cost-effective marketing strategies. Traditional marketing methods, once the cornerstone of business promotion, are now insufficient for capturing the attention of today's fast-paced, digitally-savvy customers. Among the most transformative developments in recent years is the advent of digital marketing and social media platforms. Digital tools, including search engine optimization (SEO), content marketing, paid advertising, and social media, have redefined how start-ups reach and engage with their target audience. This research examines how digital marketing and social media innovation contribute to the success of start-ups, with a focus on customer acquisition, brand visibility, and overall growth.