A Study on Consumer Behavior
Abstract
This study examines a variety of aspects of consumer behaviour, including the impact of psychological drivers, economic factors, social influences, technological advancements, and purchasing power. Studies are conducted in a number of countries, such as the US, Slovakia, Germany, Uzbekistan, Kenya, and others, and they look at everything from FMCG to e-commerce and travel. The impact of economic fluctuations (such as inflation and the COVID-19 pandemic) on consumer choices, the influence of branding and emotional advertising on consumer preferences, the transformational effects of digital platforms and social media on purchasing patterns, and the growing significance of sustainability and cultural identity in consumer choices are notable themes. The methods used range from literature reviews and qualitative investigations to quantitative surveys and statistical analyses. Together, the studies demonstrate the intricate interactions between economic, social, psychological, and technological factors.
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Author(s):
Prof. Krishna Reddy B N 1, Sreepadmam2, Kritika Chaudhary3, Srinitha Srinivas4, Dhruv Bhandari5,Bibek Kumar Upadhyay 6,Varun Pujari7..
Page No : 1-15
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Traffic Management in Bangalore
Abstract
In Bangalore, traffic congestion has emerged as an indispensable issue. It also determines daily commuting, economic productivity, and environmental sustainability. The study examines traffic management strategies through the review of past governmental policies, exemplary practices in the global cities, and possible lawful reforms. It additionally considers congestion's socio-economic and environmental impacts. In this research, mixed methods are applied using a questionnaire for survey-based collection implemented besides secondary data analysis. As for transportation practices, 107 respondents answered the questioning about public transport usage and their opinion toward governmental initiatives: more than 55% consider current measures on traffic management as inefficient. Findings call for the extension of metros, amending road facilities, better traffic legislation, and advanced AI-based smart traffic enforcement devices for optimal traffic flow and hence congestion alleviation. Thus, these would make Bangalore more sustainable and efficient with respect to urban transport.