Paper for Issue

A GLOBAL PERSPECTIVE OF THE ROLE OF DIVERSITY AND INCLUSION IN ENTREPRENEURIAL INNOVATION

Abstract

Diversity and inclusion (D&I) have become increasingly recognized as key factors that propel entrepreneurship's innovation by encouraging creativity, better decision-making, and a competitive edge. In order to understand how diverse teams, contribute to entrepreneurial success, this study examines the theoretical foundations of diversity and inclusion, utilizing frameworks including the Resource-Based View, Social Capital Theory, and Innovation Diffusion Theory. It also looks at the challenges that entrepreneurs face when putting D&I into execution, such as implicit bias, minority entrepreneurs' limited access to financing, and local variations in social expectations and regulations. The study additionally emphasizes significant strategies for promoting diversity and inclusion, including global collaboration, inclusive recruiting procedures, and policy interventions. According to the results of the research, organizations looking to grow sustainably and prosper in the long run must prioritize diversity and inclusion in addition to doing so as an issue of ethics and society. To further increase the impact of D&I in entrepreneurship, subsequent research ought to explore region-specific methods. Objective of study 1- To Study the theoretical background of diversity and inclusion for Innovation. 2- To study Challenges and Barriers to Diversity and Inclusion in Entrepreneurship 3- To study Strategies to Foster Diversity and Inclusion in Entrepreneurship

THE ROLE OF TECHNOLOGY IN MODERN ENTREPRENEURSHIP

Abstract

Technology plays an essential role in modern entrepreneurship by offering tools and solutions that make running a business easier and more efficient. With the rise of the internet, entrepreneurs can now reach global customers through e-commerce platforms like Shopify, Amazon, and eBay, without needing a physical store. Cloud computing services like Google Drive and AWS help businesses store and share data remotely, cutting costs on physical infrastructure. Entrepreneurs can also automate repetitive tasks with technologies like AI and robotic process automation (RPA), which improves efficiency and reduces human error. Social media platforms allow businesses to directly engage with customers, build brands, and create loyal followings. Additionally, technology enables entrepreneurs to analyse data for better decision-making and faster problem-solving. However, along with these benefits come challenges, such as maintaining data privacy, avoiding algorithmic bias, and ensuring the ethical use of AI. Entrepreneurs must be mindful of these issues to build trust and maintain a strong reputation. Overall, technology has revolutionized the way businesses operate, making it easier for small businesses to grow, compete, and innovate in a fast-paced world. Keywords: Technology, Modern Entrepreneurship, Innovation, Digital Tools, Cloud Computing, Artificial Intelligence (AI), E-commerce, Business Growth, Global Connectivity, Ethical Considerations.

Changing Behavior of Society towards Women Empowerment

Abstract

The perception and role of women in society have undergone significant transformation over recent decades, reflecting a growing commitment to gender equality and women's empowerment. This paper explores the evolving societal attitudes towards women empowerment, analyzing the cultural, educational, economic, and political factors driving this change. It highlights the increasing participation of women in leadership roles, the impact of policy reforms, media influence, and grassroots movements in reshaping traditional gender norms. Drawing on both qualitative and quantitative data, the study assesses how these shifting behaviors contribute to the advancement of women's rights and opportunities. The research underscores that while notable progress has been made, ongoing societal support and systemic change are crucial for sustaining and deepening the empowerment of women across diverse communities.

INNOVATIVE MARKETING STRATEGIES FOR START-UP SUCCESS LEVERAGING DIGITAL MARKETING AND SOCIAL MEDIA INNOVATION FOR ENTREPRENEURIAL GROWTH

Abstract

The rapid expansion of digital tools and social media platforms has significantly altered the way start-ups approach marketing. This paper investigates the effectiveness of innovative marketing strategies in driving the success of start-ups, focusing particularly on digital marketing and social media innovation. Utilizing a mixed-methods approach, primary data was gathered from 150 entrepreneurs across diverse sectors. The study explores how emerging technologies and platforms influence marketing decisions, customer engagement, and business growth. The results provide actionable insights for entrepreneurs seeking to optimize their marketing strategies, enhancing growth, scalability, and competitive advantage. The findings suggest that social media marketing is the most impactful strategy, with platforms like Instagram, LinkedIn, and TikTok leading to significant improvements in brand visibility, customer acquisition, and revenue generation.