1 |
Author(s):
Nitu Sharma.
Page No :
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The Role of Customer-Focused Surveys in Market Detection
Abstract
In a rapidly evolving business landscape, customer-focused surveys have emerged as a critical tool for market detection and strategic planning. These surveys provide organizations with real-time insights into consumer preferences, behaviors, and emerging trends. By leveraging this data, businesses can anticipate market shifts, refine product offerings, and enhance customer satisfaction. This paper examines the role of customer-focused surveys in market detection, exploring their benefits, challenges, and practical applications. Key findings highlight the effectiveness of surveys in identifying target demographics, understanding consumer behavior, and fostering customer-centric innovations. A case study of a successful survey-driven strategy further illustrates the practical implications of these tools in achieving market competitiveness. The paper also addresses challenges in survey implementation and proposes solutions to optimize response rates, mitigate bias, and ensure data-driven decision-making.
2 |
Author(s):
Rajesh Shrivastava.
Page No : 1-2
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Applications of Microwaves in Satellite Communication, Radar, and Wireless Systems
Abstract
Microwave technology has revolutionized various communication systems, particularly in satellite communication, radar, and wireless systems. This paper explores the applications, working principles, challenges, and future developments of microwave technology in these fields. Microwaves, typically defined as electromagnetic waves with frequencies ranging from 1 GHz to 300 GHz, are crucial for high-bandwidth, long-distance communication and remote sensing. The paper provides a comprehensive review of the key applications, including satellite communication, radar systems for military and civilian use, and wireless communication technologies like 5G.
3 |
Author(s):
Rajesh Shrivastava.
Page No : 1-2
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Synthesis and Application of Nanomaterials with Future Perspectives
Abstract
Nanomaterials have gained significant attention due to their unique physical, chemical, and mechanical properties. This paper discusses the various synthesis methods of nanomaterials, including physical, chemical, and biological approaches. Furthermore, it highlights their applications in diverse fields such as medicine, electronics, environmental science, and energy storage. The paper also addresses challenges and future perspectives in nanomaterial research.
4 |
Author(s):
DHARTI PRAVINBHAI SAVANI , Dr. Ruchi Thakar.
Page No : 1-3
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Feminism and Mental Health in Indian Female Athletes: The Impact of Societal Pressures on Well-Being
Abstract
This research paper explores the complex intersection of feminism and mental health in female athletes in India. Female athletes in the country often face a unique set of societal pressures that stem from both traditional gender roles and contemporary expectations, profoundly influencing their mental well-being. By examining the cultural context, including the impact of societal expectations, media representation, and systemic inequities, this paper underscores the necessity of advocating for improved mental health support for female athletes as part of broader feminist movements in India.
5 |
Author(s):
Dr.A.Kavinila.,Ph.D.,.
Page No : 1-4
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HR CHALLENGES IN MANAGING A MULTIGENERATIONAL WORKFORCE A CUTTING-EDGE APPROACH TO WORKFORCE DIVERSITY
Abstract
Abstract
Today’s workforce is more generationally diverse than ever, consisting of Baby Boomers, Generation X, Millennials, and Generation Z. While this diversity fosters innovation and creativity, it also presents unique challenges in communication, leadership, technology adaptation, and work-life balance. This journal explores innovative and practical HR strategies to create synergy between generations, ensuring a harmonious, productive, and inclusive workplace.
6 |
Author(s):
DR S Mariadoss.
Page No : 1-4
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Role of Social Responsibility and Ethical Leadership in Enhancing Employee Well-being and Promoting Workplace Sustainability
Abstract
The crucial role of social responsibility and ethical leadership in shaping employee well-being and promoting workplace sustainability. By analyzing existing literature and real-world examples from corporations, the study highlights the interconnectedness of corporate social responsibility (CSR), ethical leadership, employee satisfaction, and long-term organizational success. Findings from various case studies suggest that companies embracing CSR and ethical leadership positively influence employee engagement, retention, and overall organizational culture. The paper further explores how these factors contribute to sustainable practices, demonstrating a clear link between ethical leadership and workplace sustainability.
Keywords: Ethical Leadership, Employee Well-being, Corporate Social Responsibility (CSR)
Workplace Sustainability, Employee Engagement
7 |
Author(s):
Dr. Ranjith Somasundaran Chakkambath, Arshath Haris, Reshama Maria Johnson.
Page No : 1-5
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Exploring the Impact of Remote Work on Productivity, Collaboration, & Organizational Culture: Preferences and Challenges of Generation Z
Abstract
Remote work has been gaining popularity since the COVID-19 pandemic. There have been multiple discussions and research on whether organization should continue to sustain remote working after the pandemic which is now over. This study examines the impact of remote working on productivity, collaboration, and organizational culture for Generation Z, with a focus on demographic factors (gender and age) and work modes (fully remote, hybrid, and onsite). A sample of 120 participants was analyzed using chi-square tests and one-way ANOVA. Results revealed significant associations between gender and perceptions of remote work, with females showing greater variability in challenges and expectations. Age was also significantly associated with preferences and challenges, with younger participants emphasizing flexibility and older participants valuing autonomy. The ANOVA results indicated significant differences in the perceived impact of remote working based on work modes, with onsite workers reporting the highest impact, followed by fully remote and hybrid models. These findings underscore the importance of tailoring remote work strategies to demographic characteristics and work modes. The study provides actionable insights for organizations to optimize remote work policies for Generation Z employees.
8 |
Author(s):
Dr. K. Praveen Kumar .
Page No : 1-5
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Role of Women in Science, Technology, Engineering, and Math
Abstract
Women are increasingly at the forefront of many aspects of Science, Technology, Engineering and Mathematics (STEM). Women’s participation in STEM is a global concern according to UNESCO. As per the data according to UNESCO only 35% of students in higher education worldwide are women. In India, nevertheless, women comprise 43.2% of the sample across UG, PG, and PhD programs. Work culture is shifting and changing that leads to new inventions, groundbreaking scientific discoveries blend art and technology and policies for safe and effective health which can communicate effectively to several audience through scientific findings. However, higher percentage of women stepped in to STEM in comparison with rest of the world with several challenges. Yet men continue to dominate women in all the upper levels of professions. Most of the school students both girls and boys prefer science and math courses as they leave high school and pursue engineering and science as their core subjects in college. In comparison with men, women are much less likely they intend to STEM. Dramatic differences were observed in students, only 20% of women achieving bachelor’s degree in science and engineering further declines in the transition to the workplace. McKinsey primary research suggested 40-160 million women globally may need to transition between occupations by 2030, into higher-skilled roles. Further, it is predicted that nearly 12 million Indian women could be staring at job losses owing to automation. Secondary research and interviews with stakeholders highlight gender responsive principles and host of factors that are changing the landscape of employment. Skilling outcomes and sector-specific job creation to fertility rates and family sizes can enable and harness women’s workforce participation.
9 |
Author(s):
Dr SUGANYA. C , Ms SAFIYA AMREEN A, and Mr GOKUL RAJ M.
Page No : 1-5
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A STUDY ON IMPACT OF MICROFINANCE TRAINING & DEVELOPMENT AND PROBLEMS OF LOAN ON WOMEN ENTREPRENEURS
Abstract
ABSTRACT
The research tries to discover the impact of microfinance training & development and problems of loan on women entrepreneurs. Descriptive research design was chosen for this research. The sample size of the research is considered to be 50 small business women entrepreneurs through snowball sampling technique in Villupuram district. Therefore, it is concluded that there is impact of microfinance training on women empowerment and performance of women entrepreneurs. It is also identified that there is no impact of problems of loan on women empowerment and performance of women entrepreneurs. Finally, the research discovered that there is influence of women empowerment on performance of women entrepreneurs. Hence, it is recommended that microfinance institutions should reduce interest rates on loans to small business women entrepreneurs and change the way small business women entrepreneurs repay loans. This will make it easier for small business women to get loans from them to run their businesses without considering them as profit-making enterprises.
10 |
Author(s):
Sunil Medepalli.
Page No : 1-5
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SAP Business Intelligence_ AI-Powered Strategies To Steer Business To New Realms of Success
Abstract
Enterprises using SAP and integrating SAP with business intelligence solutions need to be aware of the complex challenges of such an undertaking. It is incumbent upon businesses to build or deploy the right kind of strategies that help garner the full benefit from SAP BI. The study on AI in SAP and business intelligence is currently limited. Understanding different perspectives on integrating AI into SAP and BI can chisel out new routes to the adoption of new strategies for AI-driven SAP business intelligence. This paper presents some of the powerful strategies centered on integrating and using artificial intelligence to propel businesses to new realms of success. It identifies and analyzes different ways in which AI is transforming the SAP landscape, and how SAP business intelligence with AI brings in and improves visibility into business operations. Furthermore, it sheds light on methodologies the SAP world can rely on to implement AI or how SAP, business intelligence, and AI can flawlessly sync into one another and yield better business results. The study also examines AI's potential to leverage and drive innovation in SAP offerings. With a focus on best practices, the research seeks to define, redefine, understand, or demystify the problems inherent in the implementation of AI and how with the successful integration of AI in business intelligence and SAP, businesses can gain a competitive advantage.
11 |
Author(s):
A KANHA PATRA.
Page No : 1-5
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The Impact of Digital Transformation on the Insurance Sector: Enhancing Customer Experience and Operational Efficiency
Abstract
Digital transformation is reshaping the insurance industry by integrating advanced technologies to enhance customer experience and operational efficiency. This paper explores the various dimensions of digital transformation within the insurance sector, focusing on its impact on customer engagement, operational processes, and overall business models. The findings indicate that digital transformation not only meets evolving consumer expectations but also drives significant improvements in efficiency and profitability. Key technologies such as Artificial Intelligence (AI), Machine Learning (ML), and data analytics are pivotal in streamlining operations and personalizing services
12 |
Author(s):
Shubhanshu Shekhar Singh.
Page No : 1-5
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The impact of Inflation on the banking and financial service sector
Abstract
This research investigates the effects of inflation on the banking and financial services sector, focusing on how rising prices and the associated economic conditions influence financial institutions' operations, profitability, and risk management strategies. Inflation can create both challenges and opportunities within the sector, impacting lending rates, deposit growth, asset prices, and the overall economic stability. On one hand, higher inflation often leads to tighter monetary policies, which can raise interest rates, affecting loan demand and credit risk. On the other hand, banks may benefit from higher returns on loans and securities, although they may also face rising operational costs and a decline in consumer purchasing power. Additionally, inflation can alter the risk appetite of both lenders and investors, potentially increasing volatility in financial markets. This paper explores the complex interactions between inflationary pressures and financial performance, using case studies and empirical data to analyze how banks and financial service providers adapt to inflationary environments. The study concludes by offering policy recommendations for financial institutions and regulators to mitigate the negative effects of inflation and leverage potential benefits.
13 |
Author(s):
ROHIT SINGH.
Page No : 1-6
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Analyzing the Digital Divide and its Effects on Student Education in Online and Blended Learning Settings
Abstract
This research paper examines the digital divide and its effects on student learning in online and blended learning settings. The study delves into the complex aspects of the digital divide, which includes access to technology, internet connectivity, digital literacy, and socio-economic factors. Using a combination of literature reviews and a quantitative survey of 150 students, the research seeks to comprehend the obstacles encountered by students as a result of the digital divide and its effects on their academic performance, engagement, and overall educational experience. The results underscore the urgent need for fair access to technology and digital resources to guarantee inclusive and effective online and blended learning opportunities for all students.
14 |
Author(s):
Eshita Ghosal .
Page No : 1-6
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The Role of Artificial Intelligence in Talent Acquisition and Management
Abstract
This research paper examines how different content types—blogs, videos, and infographics—affect customer engagement, brand awareness, and conversion rates across industries. Through literature analysis, surveys, and case studies, it highlights that interactive and visual content boosts engagement, while blogs enhance organic traffic and credibility. The study emphasizes the importance of strategic content distribution and recommends omnichannel strategies to optimize content marketing in line with evolving consumer preferences.
15 |
Author(s):
Kanika Rana.
Page No : 1-6
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TALENT ACQUISITON METRICS AND ANALYTICS: DRIVING DATA -DRIVEN RECRUITMENT DECISIONS
Abstract
The research paper titled "Talent Acquisition Metrics and Analytics: Driving Data-Driven Recruitment Decisions" addresses the critical challenge of optimizing recruitment processes through effective data utilization. The objective is to identify key metrics that enhance decision-making in talent acquisition, thereby aligning recruitment strategies with organizational goals. Employing a mixed-methods approach, the study combines quantitative analysis of recruitment data with qualitative insights from HR professionals, facilitating a comprehensive understanding of the impact of analytics on hiring outcomes. The implications of this research are significant; by leveraging data-driven insights, organizations can improve their hiring efficiency, enhance candidate quality, and ultimately drive better business performance. This study contributes to the growing body of literature on talent acquisition analytics, providing a framework for organizations seeking to implement effective metrics in their recruitment strategies.
16 |
Author(s):
Aman Singh Chandel .
Page No : 1-6
|
Financial risk management in the age of cryptocurrencies
Abstract
This essay offers a thorough examination of financial risk management in the age of digital assets and cryptocurrencies. Existing risk management frameworks must be completely prepared to address the new types of volatility, liquidity issues, and regulatory concerns brought forth by digital currencies as they continue to upend established economic institutions. The unique qualities of digital assets are examined in this study along with how they affect market risk, liquidity risk, and regulatory compliance. The experiences of Silvergate Bank and Goldman Sachs highlight the value of a thorough risk management plan that prioritises regulatory compliance, due diligence, and flexibility while negotiating the erratic cryptocurrency market. Additionally, it assesses the efficacy of new risk-reduction techniques including portfolio diversification, insurance, and hedging. Through the analysis of case studies and changing regulatory tactics, the report provides.
17 |
Author(s):
Amol More , Shivaji Gadadhe , Seema More.
Page No : 1-7
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Enhancing Creative and Critical Thinking in Young Learners: Development and Evaluation of a Technology-Integrated Programn
Abstract
This study describes the creation and assessment of a technology-enhanced curriculum designed to improve the critical and creative thinking abilities of young learners in the preparation stage. The goal of the Creative and Critical Thinking Skills Technology-Integrated Program (CCTIP) is to combine traditional teaching techniques with technology-based activities. The program's efficacy was evaluated using a quasi-experimental design. When compared to the control group, the experimental group's creative and critical thinking abilities significantly improved, according to the data. The study emphasizes how technology-integrated programs might help young children develop their capacity for critical and creative thought. Critical and creative thinking skills are essential for young children's overall development. The creation, use, and assessment of a technology-integrated program (CCTIP) aimed at promoting critical and creative thinking in children in the preparatory stage are the main subjects of this study. This study examines the program's efficacy in improving young learners' cognitive capacities, problem-solving skills, and creative expression by fusing educational ideas, contemporary technological resources, and pedagogical practices. The study's conclusions show that CCTIP offers a novel method to early childhood education by considerably enhancing the targeted skills.
18 |
Author(s):
swetha.
Page No : 1-7
|
A STUDY ON TALENT ACQUISITION STRATEGY AND FACTORS INFLUENCING NEGOITATIONS IN INSURANCE INDUSTRY
Abstract
This research paper examines the complex dynamics of talent acquisition strategies and the various factors that influence negotiation processes in the modern corporate landscape. Through a comprehensive survey of 50 professionals across different insurance industries, we analyse the key determinants that shape successful talent acquisition and negotiation outcomes. The study reveals significant correlations between various factors including salary expectations, work-life balance, career growth opportunities, company culture, and benefits packages.
19 |
Author(s):
Kumari Puja Singh.
Page No : 1-7
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Strategic Approaches to Securing Funding in the IT & ITES Sector: A Study of Investor Engagement and Market Dynamics
Abstract
The IT and ITES sector serves as a pivotal driver of global economic growth and
innovation, with funding playing a critical role in enabling technological
advancements and market expansion. This research investigates strategic approaches
to securing funding within the sector, emphasizing investor engagement, market
dynamics, and the integration of emerging technologies. It highlights the influence of
Environmental, Social, and Governance (ESG) factors, tailored funding strategies,
and geopolitical stability on investment decisions. The study identifies the growing
appeal of technology-specific investments, particularly in areas like AI, IoT, and
blockchain, as key drivers of investor confidence and capital inflow. Additionally, the
findings underscore the importance of adaptive funding frameworks that align with
evolving market trends, enabling firms to remain competitive and resilient. By
combining empirical data and theoretical frameworks, this research offers actionable
insights for IT and ITES firms, investors, and policymakers, advocating for a holistic
funding approach to foster innovation, sustainability, and long-term growth in this
dynamic sector.
20 |
Author(s):
Ali Asgar Tailor.
Page No : 1-8
|
Integrating Content Creation and Keyword Research Tools for Website Optimization: A Study on Mozbar and Related Techniques
Abstract
The digital marketing landscape increasingly relies on effective content creation and keyword research tools to drive website optimization, visibility, and audience engagement. This study explores strategic approaches to integrating content creation with keyword research tools, focusing on MozBar, to enhance search engine rankings and user experience. It emphasizes the importance of aligning content strategies with evolving search engine algorithms and user intent, showcasing how tools like MozBar facilitate competitive analysis, keyword difficulty assessment, and strategic keyword placement. The research highlights the impact of tailored content optimization strategies, the role of user behavior insights, and the influence of data-driven decision-making in improving website performance. By examining the growing relevance of advanced keyword tools in digital marketing, particularly in the IT and marketing sectors, the study underscores the need for adaptive content frameworks that align with dynamic market demands. Findings emphasize the importance of long-tail keyword strategies and the need for balancing creativity with analytics to sustain online visibility and conversion rates. Combining empirical data and theoretical frameworks, this research offers actionable insights for marketers, content creators, and businesses, advocating for a comprehensive optimization approach that fosters digital growth, audience retention, and long-term competitiveness in the online space.
21 |
Author(s):
NIMMAGADDA HARSHITHA.
Page No : 1-8
|
Impact of Digital Marketing on Consumer Buying Behaviour
Abstract
The purchase habits of consumers are changing at a never-before-seen pace. Product kind, value, location, technical developments, features, quality, packaging, lifestyle, status, and age are some of the variables that affect this behavior. The young demographic is the most complicated and significant of them. Because they follow the newest trends in fashion and taste, today's young have a big influence on consumer behavior. As a result, marketers spend a lot of money on market research to find and forecast shifting consumer trends, especially among younger consumers. Because digital platforms are so common, companies must increasingly use creative marketing techniques. The influence of digital marketing on consumer purchasing behavior, especially among young people, is the main emphasis of this study. The results show that most young people nowadays approach internet platforms with awareness and responsibility.
22 |
Author(s):
Bala Bhargavi .
Page No : 1-8
|
How small businesses can compete with larger brands.
Abstract
Branding is a critical aspect of business strategy, particularly for small enterprises striving to carve out a niche in a competitive marketplace dominated by larger corporations. Small businesses often face challenges such as limited budgets, fewer resources, and less brand recognition. However, effective branding strategies can empower these businesses to
compete on equal footing with their larger counterparts. This research aims to explore various branding strategies that small businesses can employ to enhance their visibility, foster customer loyalty, and ultimately drive growth.
23 |
Author(s):
Baishali Dutta .
Page No : 1-8
|
Exploring Workplace Synergy: Employee Engagement and Well-being
Abstract
This research report explores the intricate relationship between employee engagement and well-being within the context of workplace synergy. As organizations increasingly recognize the importance of fostering a positive work environment, understanding how engagement and well-being interact becomes crucial for enhancing overall performance and employee satisfaction. The study begins by defining key concepts and examining the existing literature to highlight the reciprocal relationship between employee engagement and well-being. Through a mixed-methods approach, including surveys and interviews, this research identifies the factors that influence both engagement and well-being, such as organizational culture, management support, and individual characteristics. The findings reveal that organizations that prioritize employee well-being create a more engaged workforce, leading to improved productivity, lower turnover rates, and a positive organizational reputation. This report concludes with actionable recommendations for organizations aiming to cultivate a synergistic workplace environment that benefits both employees and the organization as a whole.
24 |
Author(s):
Dr.Shamsi Sukumaran, Theja Meethale Kattil ,Guru Karthika.K.
Page No : 1-9
|
“A STUDY ON FACTORS INFLUENCING STUDENTS’ CHOICE OF PURCHASE IN SUSTAINABLE PRODUCTS”
Abstract
This study provides an overview of the exploration content "A study on factors
influencing students’ choice of Purchase in sustainable products”. The growing focus
on environmental sustainability is changing how people, especially young individuals, make
purchasing decisions. This research looks at the factors that influence students' choices of
sustainable products, providing insights into their motivations, preferences, and challenges.
It focuses on how personal consumption can contribute to sustainability.
The study is grounded in the context of growing environmental concerns and the role
of individual consumption in fostering sustainability.
Key factors examined include environmental awareness, social influence, product
quality, cost, and brand trust. Data was gathered using surveys and interviews with students
from different academic fields. Tools like factor analysis helped identify the main drivers
behind students' choices.
The findings show that environmental awareness and social influence strongly affect
students' decisions to buy sustainable products. However, high costs and limited availability
are significant obstacles. Trust in brands and transparency also play an essential role in
purchasing decisions. Additionally, brand transparency and trust emerged as crucial in
shaping purchasing decisions.
The research highlights the need for educational programs and marketing strategies
to encourage students to choose sustainable products. Suggestions include making products
more affordable, improving accessibility, and using social media to increase awareness and
peer influence. This study provides valuable insights for policymakers, businesses, and
educators aiming to promote sustainable consumption and support a greener future.
25 |
Author(s):
Jyoti Gurchan.
Page No : 1-9
|
The Role Of AI In Transforming Marketing Strategies
Abstract
Artificial intelligence (AI) has become an innovative force that is reshaping the existing marketing philosophies and models and significantly changing how companies interact with their customers and maximize their marketing efforts. With a focus on major applications such as automated campaign optimization, predictive analytics, consumer behaviour modelling, and large-scale personalization, this research paper explores the complex effects of AI technology on modern marketing tactics. It will help you to understand how use of AI to drive solutions helps businesses build hyper-personalized experiences for individual customers, effectively increasing targeting accuracy, and helping to generate better returns on marketing efforts through a thorough examination of industry cases. This paper also finds out significant challenges, that includes complexities in integration, and the need for human supervision in making decision inspired by AI. This study underlines various applications of AI in marketing and sales by providing actionable frameworks for companies planning to leverage AI technologies while maintaining the existing ethical considerations and customer trust. This research study ends with a key recommendation to marketers and the use of AI technology in the future marketing practice.
26 |
Author(s):
Saviour Princeton.
Page No : 1-9
|
The Role of Employee Value Proposition (EVP) in Recruitment Marketing
Abstract
Employee Value Proposition (EVP) plays a crucial role in recruitment marketing by defining the unique benefits and offerings an organization provides to its employees. A strong EVP helps attract and retain top talent by aligning with candidates’ values and expectations. This research explores the impact of EVP on recruitment marketing, emphasizing employer branding, candidate engagement, and the effectiveness of digital marketing strategies. The study examines how organizations communicate EVP through various channels, such as social media, career websites, and job advertisements, to enhance employer branding and attract suitable candidates. The findings highlight the significance of personalization, engagement strategies, and the integration of AI-driven analytics in optimizing recruitment efforts. By leveraging a well-defined EVP, organizations can improve talent acquisition, reduce turnover, and build a committed workforce.
27 |
Author(s):
Jagnoor kour.
Page No : 1-10
|
EVALUATING THE EFFECTIVENESS OF INFLUENCER MARKETING ON BRAND AWARENESS”
Abstract
Influencer marketing leverages social media personalities to promote products, boosting brand awareness through their reach and credibility. This strategy enhances brand visibility, attracts new customers, and builds trust, driving higher conversion rates. Influencer marketing is now crucial for brands aiming to connect with consumers effectively.
28 |
Author(s):
DR AKHILESH SAINI.
Page No : 1-11
|
Computer Vision in Self Driving Cars
Abstract
"Self-driving cars rely on advanced computer vision techniques to perceive and interpret their surroundings, enabling safe and autonomous navigation. 1 Computer vision, a subfield of artificial intelligence, allows these vehicles to detect and recognize objects, lane markings, traffic signs, pedestrians, and other dynamic elements of the road environment. 2 Using a combination of sensors, such as cameras, LiDAR, and radar, along with deep learning algorithms, self-driving cars analyze real-time data to make informed driving decisions. 3 This paper investigates the role of computer vision in autonomous vehicles, highlighting key technologies such as convolution neural networks (CNNs), object detection models (e.g., YOLO, Faster R-CNN, crucial for real-time identification and localization of objects), and semantic segmentation for comprehensive scene understanding. Critically, this paper also addresses the challenges of achieving real-time performance in complex scenarios, including low-light conditions, occlusions, and real-time processing constraints. As advancements in computer vision continue to evolve, self-driving technology is expected to improve in accuracy, reliability, and safety, bringing us closer to fully autonomous transportation systems."