Article’s

Purpose – This study outlines the development of a user-centric webpage for the Human Resource Development (HRD) department at a premier Mini Ratna public sector enterprise. The primary objective was to reduce the high volume of telephonic inquiries regarding internships by providing a dedicated, self-serve digital information hub, while simultaneously centralizing the training calendar for current employees. Design/methodology/approach – A comprehensive UI/UX design process was utilized, beginning with information architecture to logically organize internship details and internal training schedules. The interface was developed in Figma. The design prioritized clear content cards and responsive adaptation to ensure the information was easily accessible across mobile, tablet, and desktop devices. Findings – The study demonstrates that strategically migrating frequently requested information into a highly accessible digital format effectively addresses administrative bottlenecks. By creating a clear visual hierarchy for internship guidelines and training dates, the HR department can confidently redirect repetitive phone inquiries to the webpage. Practical implications – The project resulted in a fully responsive, high-fidelity prototype accompanied by comprehensive developer handoff documentation. This digital asset provides the enterprise with a practical solution to minimize manual inquiry handling, freeing up administrative time while proactively informing prospective interns and current staff. Originality/value – This research highlights how targeted user experience interventions can solve specific, real-world communication challenges within a major public sector enterprise.