Artificial Intelligence and Creativity in UI/UX Design: A Review of Emerging Research
Sonam, Vasudha
The increasing adoption of Artificial Intelligence (AI) tools in UI/UX design has significantly transformed the design process, particularly in ideation, templates creation, prototyping and interface designing to development stage. AI tools also support visual creation, layout structuring, automation of repetitive tasks, and generation of multiple design variations within a short time. The long-term use of AI tools for design consideration on creativity, divergent thinking and originality remains insufficiently explored. This paper presents the literature review of examining the relationship between AI tools and creativity practice in UI UX design and how the use of AI tools affects the designers’ skills. The reviews discuss studies related to generative AI, human AI collaboration, cognitive load on designers’ skills, and creativity support systems. Findings from existing studies show that AI tools improve efficiency and provide multiple ideas, but at the same time concern remains regarding creativity, originality, and similar design outcomes. Studies also indicate that excessive reliance on AI tools may gradually weaken designers’ creative skills and independent design approaches. Based on the literature review, it highlights the importance of human and AI collaboration, but the future research focuses on creativity, cognitive engagement, and design practices in AI assisted environment. The findings further emphasize that AI should function as a supportive tool rather than a replacement for human creativity in UI/UX design practices.

