Article’s

The research is concerned with the financi al health and investment behavior of Gener ation Z (Gen Z) investors in India. Currentl y, a lot of teenagers use social media for sa ving and investing their funds. This researc h aims at understanding social influences o n young people investment behaviorit also explores their relationship with money.The study is based on primary data collected fr om 210 Gen Z respondents in the Ballari re gion of Karnataka using a structured Googl e Forms questionnaire. Sampling convenie nce is used to collect information. Most pe ople are investing now, they save regularly for their expenses; they plan monthly bud gets and set targets prior to investing. Fami ly members, friends, social media and fina nce experts affect them while investing. N evertheless, some people like making inves tments according to their own research and choice. It is also found that there is an ass ociation between investment interest and fi nancial health.This research concludes wit h an improvement of people’s understanding of money management and investment habits among young adults (Gen z) to improve their economic well being over time. T he results might help students, educational institutions, banks, and financial organizations to promote financial literacy among young investors.