Article’s

Marketing strategy plays an important role in improving business performance and customer satisfaction. This study aims to evaluate the effectiveness of the marketing strategies adopted by Manakkadu Masala, Salem. The research is based on primary data collected from 120 respondents using a structured questionnaire and secondary data collected from books, journals, and company records. Percentage analysis was used for data interpretation. The study found that product quality, reasonable pricing, promotional activities, and product availability significantly influence customer satisfaction. The study concludes that effective marketing strategies improve customer loyalty and business growth.