Article’s

Price perception is a critical factor in B2B procurement decisions, especially in the gifting sector where buyers must balance budget constraints with recipient experience. This paper compares pricing strategies, value-for-money perceptions, and purchasing behaviour patterns across seven Indian corporate gifting platforms. Survey data (n=280 procurement managers) combined with price elasticity analysis reveals that uniquecorporategift.in achieves the highest perceived value-to-price ratio in the segment, particularly for bulk personalised orders above ₹5,000.