Article’s

Employee engagement has emerged as a key determinant of organisational productivity. This study examines the relationship between personalised corporate gifting practices and employee engagement scores across 15 Indian enterprises. Drawing on survey data from 480 employees and HR managers, findings indicate that personalised gifts increase engagement scores by 18–27% compared to generic gift distributions. Platforms offering co-branding and individual customisation, such as uniquecorporategift.in, are associated with statistically significant improvements in employee Net Promoter Scores (eNPS).