Article’s

This study focuses on the role of Artificial Intelligence (AI) in the recruitment process and its impact on organizational performance. The main objective of the study is to analyze how AI is used in sourcing, screening, and selecting candidates, and to understand its effectiveness in improving recruitment efficiency. The study is based on primary data collected from respondents through a structured questionnaire, along with secondary data from relevant sources. Various factors such as recruitment delay, quality of hiring, employee perception, and organizational impact have been considered for analysis. The findings of the study reveal that AI plays a significant role in reducing recruitment time and improving operational efficiency. However, the results also indicate that employees have mixed perceptions regarding the effectiveness of AI, especially in areas like decision-making accuracy and job-role matching. Concerns related to transparency, ethical issues, and bias in AI systems have also been identified. Statistical tools such as chi-square and correlation were used to analyze the relationship between variables, which showed that AI improves efficiency but does not always guarantee accurate placement of candidates. Overall, the study concludes that AI is a valuable tool in modern recruitment practices, but its success depends on proper implementation, ethical considerations, and a balanced approach combining both technology and human judgment.