Article’s

Social media has changed the way companies communicate with customers and promote their products. Businesses now use social networking platforms to share information, advertisements, and promotional campaigns that influence consumer purchasing decisions. This study examines the influence of social media marketing on customer buying intention with special reference to Vaibav Bajaj. The research analyzes how online advertisements, brand communication, customer reviews, and promotional activities on social media affect customer interest and purchasing behavior. Data for the study were collected from customers through questionnaires and supported by information from books, journals, and online resources. The findings reveal that social media marketing plays an important role in building product awareness and motivating customers to consider purchasing products. The study highlights the importance of using effective social media strategies to improve customer engagement and strengthen market performance.