A Study on Social Media Influencer Marketing and Its Effect on Brand Trust
Nazeem Abdul Rahim Shaikh
Social media influencer marketing is a good way for businesses to get customers and make their brand look good. This study looks at how social media influencer marketing affects how people trust brands. We got our information from 40 people who answered a questionnaire. We looked at what people think of media influencers how credible they are and how they affect what people buy. What we found out is that social media influencer marketing helps a lot in making people trust brands and it also makes people more likely to engage with brands and buy from them. So we can say that social media influencers help people trust brands and that is good for marketing.