Article’s

ABSTRACT : Leadership style plays a crucial role in shaping employee attitudes, motivation, and overall job satisfaction within an organization. This study examines the effect of different leadership styles such as transformational, transactional, autocratic, and democratic leadership on employee satisfaction levels. Effective leadership influences communication, employee engagement, trust, and workplace culture, which directly impact how employees perceive their jobs and organizational environment The research analyses how leaders’ behaviours, decision-making approaches, and interpersonal relationships affect employee morale, commitment, and productivity. Data collected through surveys and questionnaires help identify which leadership styles contribute positively to employee satisfaction and which may lead to dissatisfaction, stress, or higher turnover intentions. The study also considers factors such as organizational structure, work environment, and employee demographics. KEYWORDS: Online Advertising, Consumer Buying Behaviour, Consumer Perception, Influencer Marketing, Customer Engagement, commerce Behaviour