Article’s

This study focuses on analyzing talent acquisition practices in the retail and e-commerce industry, with special emphasis on the role of digital tools and social media in recruitment. The rapid growth of the industry, driven by technological advancements and changing consumer behavior, has increased the demand for skilled professionals across various domains such as IT, logistics, marketing, and customer service. The research adopts a descriptive and analytical approach using both primary and secondary data. Primary data is collected through structured questionnaires with HR professionals and employees, while secondary data is gathered from journals, reports, and case studies. The study examines recruitment strategies, effectiveness of hiring channels, impact of technology, and challenges such as high employee turnover and skill shortages. The findings highlight that digital platforms, employer branding, and AI-based recruitment tools significantly improve hiring efficiency and candidate quality. However, issues like talent scarcity and retention continue to affect organizational performance. The study concludes with recommendations to enhance recruitment practices through technology adoption, skill-based hiring, and improved employer branding.