Application of Indian Knowledge Systems in Modern Business Dynamics: A Strategy and an Ethical Vision
Thallam Venkata Vidura Akshay, Akshat Agarwal, Nichenmetla Vigna Guna Sahas, Devansh Singhal, Krishna Reddy B.N
The contemporary business world is becoming increasingly complex, shaped by globalization, rapid technological change, and evolving societal expectations. Critics have long argued that purely profit-maximizing strategies neglect the ethical and social dimensions that sustain organizations over the long term. The relentless pursuit of short-run benefit frequently compromises long-run viability and community well-being. Western corporate models, in particular, have faced scrutiny for their handling of environmental and social challenges, prompting a search for alternative paradigms. One compelling alternative is the Indian Knowledge System (IKS): rooted in ancient philosophy, IKS weaves together dharma (virtue), artha (ethical wealth), and karma (responsible action) into a unified worldview. These traditions hold that economic activity must not be a narrow, self-serving enterprise — it must aim at the betterment of the community, moral existence, and harmony with nature.