A Study on Consumer Buying Behavior Towards Online Shopping.
M RAVIKARAN
Shopping online has become a key part of how people shop today because of fast technology growth and more internet access. This study looks at how consumers behave when buying things online and what factors affect their choices. It focuses on important points like ease of use, prices, variety of products, trust, and customer happiness. The research also discusses the problems shoppers face and gives ideas to make the online shopping experience better. The results show that convenience and appealing deals are very important in shaping how consumers act.