Article’s

Artificial Intelligence (AI) has become an important technology in the modern digital world. It refers to machines and computer systems that can perform tasks that normally require human intelligence, such as learning, decision-making, and problem-solving. In the field of e-commerce, AI has brought major changes by improving customer experiences, business operations, and online security. This paper discusses the impact of Artificial Intelligence in e-commerce, focusing on areas such as personalization, customer service, inventory management, marketing, fraud detection, and future developments. The study highlights how AI helps online businesses grow while also addressing challenges related to privacy and ethical concerns.